Privacy & Cookies Policy | Natura Root Labs

Privacy & Cookies Policy

Effective Date: April 2025

At Natura Root Labs™, your privacy is more than a legal obligation — it’s a commitment to the trust you place in us every time you visit our website, explore our natural wellness solutions, or make a purchase. We believe that privacy and transparency should go hand in hand, especially when it comes to health and wellness. That’s why this document exists: to explain in clear, human language how we treat your personal data and respect your choices online.

This policy is aligned with key international privacy regulations, including:

Brazil’s LGPD – Lei Geral de Proteção de Dados Pessoais (Law No. 13.709/2018)
European Union’s GDPR – General Data Protection Regulation (Regulation EU 2016/679)
California’s CCPA – California Consumer Privacy Act (United States)

Who We Are

Natura Root Labs™ is a trademark brand that specializes in the research and development of natural formulations to support health, vitality, and overall wellness. We collaborate with trusted third-party manufacturers who follow strict safety and quality standards. Our brand is operated by MARKETING DIGITAL LTDA, a Brazilian company registered under CNPJ: 22.920.555/0001-94.

If you ever have questions or need assistance, you can always reach out to us by email at [email protected].

Information We Collect

We collect different types of personal information to provide the best possible experience and fulfill our services. This may include:

Full name and contact information (email, phone number)
Shipping and billing address
Payment method details (processed securely through certified platforms)
Device and browser information, including IP address and geolocation
Browsing behavior on our website (e.g., pages viewed, time spent, cart activity)

We strive to collect only what’s necessary and relevant to support your experience with our products and services.

Why We Collect Your Data

We use your personal data for several reasons, always based on legitimate interests or your explicit consent. Here’s what your data helps us do:

Fulfill and deliver your orders quickly and accurately
Provide personalized customer support
Send updates, educational content, and promotions (if you opted in)
Improve your website experience by understanding your preferences
Meet legal obligations and resolve disputes, if applicable

How We Protect Your Information

Your data security is taken seriously. We apply industry-standard encryption, firewall technology, secure servers, and access controls to keep your information safe. Only authorized personnel have access to your data, and we routinely monitor and upgrade our systems to stay ahead of security risks.

Your Rights and Choices

You are always in control of your information. Depending on your jurisdiction, you may have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data (unless required to keep it by law)
Withdraw consent for data use at any time
Request portability of your data to another service provider

To exercise any of these rights, please contact us at [email protected].

When We Share Your Information

We never sell your personal data. We only share it with trusted service providers when necessary to deliver your order, process payments, send communications, or comply with the law. Examples include:

Shipping carriers for delivery
Payment processors (e.g., Stripe, PayPal)
Customer support platforms
Legal or regulatory authorities, when required

How Long We Keep Your Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy — typically five years from your last purchase or interaction with our website. You may request deletion at any time.

About Cookies

Cookies are small data files that help websites remember your actions and preferences. We use cookies to:

Enable website features like the shopping cart and login
Analyze how users interact with our content
Remember your preferences for future visits
Offer relevant promotions or product recommendations

Cookie Categories

Strictly Necessary Cookies: Essential for the site to function properly
Analytics Cookies: Help us understand how you use our site
Functional Cookies: Store your preferences
Marketing Cookies: Show relevant ads based on your behavior (only if you accept)

On your first visit, we ask for your consent to use cookies. You can change your settings or disable cookies in your browser at any time.

Policy Changes

This policy may change over time as our business evolves or as legal requirements are updated. Any changes will be posted on this page with an updated revision date. We encourage you to review this page regularly.

Contact Us

If you have any questions, feedback, or concerns about this Privacy & Cookies Policy, please don’t hesitate to get in touch with our team. We’re here to help.

Email: [email protected]

Natura Labs 🍃